Despite outselling competing smartphone platforms, Nokia is feeling like Rodney Dangerfield, and is now fighting that image with the launch of four sleek new smartphones.
LONDON-Nokia is back!
it's sure enough trying. So said the head of sales for the company in an
opening address at the Nokia
World 2010 conference here. And bringing the company back are four new
smartphones that Nokia launched at the show: the N8, the C6 and C7 siblings,
and the E7 business-oriented device.
came out swinging at the event, taking shots at Apple, Google and others, and
jokingly hinting at the possibility of an improved relationship with Microsoft
now that the company has hired Microsoft Business Division president Stephen
Elop, who will join the company on Sept. 21.
Savander, executive vice president of markets at Nokia, kicked off the event
and drove home the point that Nokia is a global company. This is important, as
the majority of Nokia's 1.3 billion users are international and in emerging
markets-that is, outside the United States.
Purnima Kochikar, Vice President, Forum Nokia & Developer Community at
Nokia, said when she attends developer events at locations all around the world
she walks into packed houses and feels like a rock star, "but back home in Silicon
Valley, not so much."
poked fun at the competition, particularly, Scott Forstall, senior vice
president of iOS software at Apple, who said of the company's OS, "it's all
about connecting people," However, "for Nokia, connecting people is more than
just a feel good tagline; it's our mission," Savander said.
Nokia is going through a tough challenging transition," Savander said. "We have
a lot of work to do. We're not going to apologize for not being Apple or Google
or Samsung or anybody else,"
Savander said Nokia will continue to provide a variety of devices to meet
different needs, tastes and budgets. "We'll continue to expose smartphone
features because everyone, not just the well off, should have access to
addition, Savander said Nokia sells more smartphones than anybody else. "Last
quarter, more people bought Nokia smartphones than Apple and Google combined."
He said 260,000 Nokia smartphones are sold daily.
we shift into high gear in Nokia's fight back in smartphone leadership,"
executive vice president of mobile Solutions, Anssi Vanjoki, who recently
announced his intent to step down, then took the floor to show just how Nokia
is beginning to fight back in the smartphone market against the hot platforms
from Apple and Google.
Vanjoki announced a family of smartphones powered by the new
Symbian platform that brings significant enhancements in speed and ease of use.
The new devices, which are tightly integrated with enhanced Ovi services and
apps, reinforce Nokia's vision of a mobile industry that is increasingly being
defined by socially connected, location-based devices and experiences, he said.
The latest version of the Symbian platform brings more than 250 new features
and improvements and retains the familiarity enjoyed by millions of smartphone
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.