Nokia Beats RIM in Delivering New Products on Time
5. Product innovation
Looking at RIMs products, its easy to see why so few people are impressed. The company has clung to the same basic designs as those it delivered years ago. Although it has faith in the physical keyboard, that really is a thing of the past. Nokia, on the other hand, has tried to deliver new ideas in its Lumia line. That willingness to innovate will go a long way over time.
6. Software development is tough
Although it was controversial, Nokias decision last year to use Windows Phone as its principal operating system was a smart one. The company can now let Microsoft worry about software development, and get its hands on the platform whenever its ready. RIM tries to deliver both the hardware and software. And unless the companys BlackBerry 10 will be able to match iOSa long-shot for sureits hard to see why it would invest so much in something that could pay off so little.
7. Consumers first
As much as RIM doesnt want to admit it, the mobile marketplace is now dominated by consumers. From the BYOD craze to the iPhones popularity, the writing is on the wall wherever the company turns. Nokia cares about consumers first. RIM is still enterprise-focused. Thats a major problem in todays mobile space where consumer mobile handset sales are spilling over into the enterprise market.
8. Think of the other software
Both Nokia and RIM deliver software solutions. However, Nokia tends to get the most out of those efforts. For example, the company is currently delivering software in the vast majority of in-dash mapping solutions in the automobile industry. In addition, its mapping services power a host of platforms, including Yahoo Maps. RIM has BlackBerry Enterprise Server and Mobile Fusion, but thats not enough. RIM software offerings are too focused for the companys own good.
9. Delays are an issue
When Nokia announced a partnership with Microsoft for Windows Phone 7 integration, the company promised devices by the end of the year and delivered. RIM promised BlackBerry 10 last year, and was forced to delay it until later this year. Delays are killers in the mobile space. So far, RIM doesnt seem to have gotten that memo.
10. Theres acquisition value
If the worst happens and either company needs to dump their business before it goes under, who really thinks a firm would choose RIM over Nokia? As noted, RIM has lost its way in the consumer space; the enterprise is starting to turn its back on the company; and management seems unwilling to admit defeat. Nokia, meanwhile, has a major production apparatus, its mapping services are wildly popular and it can still ship boatloads of devices worldwide at a profit. Simply put, Nokia has a greater acquisition value over RIM.