Nokia Beats RIM in Delivering New Products on Time

 
 
By Don Reisinger  |  Posted 2012-06-14 Email Print this article Print
 
 
 
 
 
 
 


 

5. Product innovation 

Looking at RIM€™s products, it€™s easy to see why so few people are impressed. The company has clung to the same basic designs as those it delivered years ago. Although it has faith in the physical keyboard, that really is a thing of the past. Nokia, on the other hand, has tried to deliver new ideas in its Lumia line. That willingness to innovate will go a long way over time. 

6. Software development is tough 

Although it was controversial, Nokia€™s decision last year to use Windows Phone as its principal operating system was a smart one. The company can now let Microsoft worry about software development, and get its hands on the platform whenever it€™s ready. RIM tries to deliver both the hardware and software. And unless the company€™s BlackBerry 10 will be able to match iOS€”a long-shot for sure€”it€™s hard to see why it would invest so much in something that could pay off so little. 

7. Consumers first 

As much as RIM doesn€™t want to admit it, the mobile marketplace is now dominated by consumers. From the BYOD craze to the iPhone€™s popularity, the writing is on the wall wherever the company turns. Nokia cares about consumers first. RIM is still enterprise-focused. That€™s a major problem in today€™s mobile space where consumer mobile handset sales are spilling over into the enterprise market. 

8. Think of the other software 

Both Nokia and RIM deliver software solutions. However, Nokia tends to get the most out of those efforts. For example, the company is currently delivering software in the vast majority of in-dash mapping solutions in the automobile industry. In addition, its mapping services power a host of platforms, including Yahoo Maps. RIM has BlackBerry Enterprise Server and Mobile Fusion, but that€™s not enough. RIM software offerings are too focused for the company€™s own good. 

9. Delays are an issue 

When Nokia announced a partnership with Microsoft for Windows Phone 7 integration, the company promised devices by the end of the year and delivered. RIM promised BlackBerry 10 last year, and was forced to delay it until later this year. Delays are killers in the mobile space. So far, RIM doesn€™t seem to have gotten that memo. 

10. There€™s acquisition value 

If the worst happens and either company needs to dump their business before it goes under, who really thinks a firm would choose RIM over Nokia? As noted, RIM has lost its way in the consumer space; the enterprise is starting to turn its back on the company; and management seems unwilling to admit defeat. Nokia, meanwhile, has a major production apparatus, its mapping services are wildly popular and it can still ship boatloads of devices worldwide at a profit. Simply put, Nokia has a greater acquisition value over RIM. 

Follow Don Reisinger on Twitter by clicking here 




 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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