Can Microsoft Keep Mobile Legitimacy With Windows Phone?
5. Developers, anyone? One of the biggest issues facing Windows Phone 7 is its general lack of available applications compared with competitors. If the Lumia 900 becomes successful and Microsoft can string together a few more hot-selling handset models, developers might come running.Microsoft has yet to prove that its a legitimate player in the mobile market. As of right now, Apples iOS and Android are the only operating systems that matter. With help from the Nokia Lumia 900, Microsoft might be able to establish itself as another legitimate contender to the mobile market crown. 7. An acquisition consideration Since Nokia and Microsoft inked the Windows Phone 7 partnership last year, rumors have been cropping up suggesting Microsoft might consider acquiring Nokia outright. If the Lumia 900 succeeds and other devices from the firm follow suit, Microsoft might just consider it. Based on Microsofts current place in the mobile space, it wouldnt be such a bad idea to acquire Nokia if its growing. And Microsoft knows that. 8. It builds the hype One of the core elements of success in todays mobile space is hype. With it, companies and devices can succeed; without it, theyll fail. In Microsofts case, theres almost no hype surrounding its mobile platform. If the Lumia 900 continues to succeed and sales get stronger, hype will follow. And in the process, more Windows Phone 7-based devices will win buyers attention. 9. Nokia stays put Although Microsoft and Nokia have signed a deal to make Windows Phone 7 the primary operating system on Nokias line of handsets, it doesnt mean that the mobile firm will stay put indefinitely. If Windows Phone 7 doesnt work for Nokia, the company will have to move to another platform, like Android. But if the Lumia 900 becomes a full-fledged winner, Microsoft wont have to worry so much about Nokia going elsewhere for software. 10. Leverage with other vendors As noted, a successful Lumia 900 could make more vendors want to join the Windows Phone 7 fray. And if that happens, Microsoft might finally have some leverage that it doesnt have right now. After all, as nice as it would be to license the software to another vendor, if Microsoft has some successful companies already delivering its software, it can dictate better terms to the new entrant. Leverage is everything in the mobile spaceand Microsoft knows it. Follow Don Reisinger on Twitter by clicking here
6. Legitimacy matters at this point