Mobile and Wireless: Nokia Lumia 900 Sets the Pick for Nokia, Microsoft's Next Mobile Move

By Michelle Maisto  |  Posted 2012-04-04 Print this article Print
Nokia Lumia 900

Nokia Lumia 900

AT&T will begin selling the Lumia 900 April 8, though it's now available for preorder, for $99—at least half what comparable phones go for but a price that analysts say is just right for what Nokia needs to accomplish.
Reviews of the Nokia Lumia 900 trickled into the world late April 3, leaving Nokia and Microsoft with little to do now besides spend gobs of advertising dollars and hope their months of collaboration have paid off. For the most part, there's a lot of, "It's nice, but…" out there—reviewers finding themselves impressed by the hardware but becoming slightly cranky with the software, or the battery life. Or finding the camera or the processor fine enough but no show stopper. An emerging sentiment, though, is that plenty of people will probably really like the Lumia 900, or find it somewhat impressive or notable, which is what Nokia and Microsoft need at this point. Nokia CEO Stephen Elop has called it a "beachhead" in Nokia's battle for market share, and that seems exactly right: it marks a new point of advancement for Nokia, not a winning of the battle. Gartner Research Vice President Carolina Milanesi told eWEEK that it's a first step, a device to get Nokia back in the game and building in momentum for the holiday season when new devices will arrive. She added that the timing is right for Nokia. "We continue to believe that Android attracts users as a default, because there is nothing else out there today other than the iPhone," said Milanesi. "For Nokia, this is a great time to market as RIM is weak and Android is showing some signs of fatigue with vendors struggling to differentiate. Overall, the Lumia 900 offers good value for the money in a very attractive form factor."
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel