Nokia Offering Free Driving, Walking Navigation
Nokia announced it will be offering free maps, free navigation and free content - from partners including Lonely Planet and Michelin - with its new version of Ovi Maps. It's available immediately for 10 handsets, and beginning in March will arrive on all GPS-enabled Nokia smartphones. It also allows Nokia to better compete against Android and Google's Map feature.Nokia is rolling out a new version of Ovi Maps on Jan. 21 that will offer free walking and driving navigation to users of Nokia GPS-enabled smartphones. The new Ovi Maps is immediately available as a free download to 10 particular handsets - the Nokia N97 mini, 5800 XpressMusic, 5800 Navigation Edition, E55, E72, 5230, 6710 Navigator, 6730 classic and Nokia X6 - at www.nokia.com/maps.
Another differentiator is that, because Ovi maps are loaded on the smartphones, they don't depend - as Google Maps does - on a network connection. When a connection is made, however, maps are refreshed with the latest information. "This is a game-changing move. ... We can now put a complete navigation system in the palm of your hand, wherever in the world you are, whenever you need it - at no cost," Anssi Vanjoki, Nokia executive vice president, said in a statement. "By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world," Vanjoki added. "The aim of the new Ovi Maps is to enable us to do the same for navigation." The new Ovi Maps will also encourage developers to create new location-aware applications for Nokia's Ovi Store. Revenue for Nokia will also come through advertising within the software. "By using advanced vector graphics, plus an intelligent combination of pre-loaded and online maps, the new version of Ovi Maps uses a fraction of the bandwidth of the bulky bitmap technology used by most mobile map providers," Nokia said in the statement, with an inferred nod to Google. On Oct. 28, Google launched a beta Google Maps Navigation with voice guidance on Android 2.0 smartphones. And in a Nov. 5 review of the Motorola Droid, which runs Android 2.0, The New York Times' David Pogue, responding to its navigation software, wrote, "The real mind blower/game changer? This software is free. All of it." He might now be saying the same thing about Ovi Maps.