Nokia announced April 9 that it has acquired MetaCarta, though it offered
few other details and shared nothing of the purchase price.
Based in Cambridge, Mass.,
MetaCarta has just over 30 employees, Nokia said in a statement, as well as
“expertise in geographic intelligence solutions.”
Nokia added: “MetaCarta’s technology will be used in the area of local search
in Location and other services.”
In January, Nokia
announced that it will be offering a new version of its Ovi Maps application,
which will deliver free walking and driving navigation services to users of
GPS-enabled Nokia smartphones.
The rollout began as a free download for 10 popular Nokia smartphones, and will
arrive preinstalled on new Nokia models. The app includes turn-by-turn voice
guidance in 74 countries and 46 languages, and offers detailed maps for use in
more than 180 countries.
"Nokia is doing a good job of leveraging their considerable investment in
Navteq, in order to create a navigation experience for the phone that's
comparable to many of the dedicated GPS
devices," Crawford del Prete, an analyst with IDC,
told eWEEK at the time of Nokia’s Jan. 21 announcement.
Nokia’s acquisition of MetaCarta, likewise, is expected to help it compete more
aggressively against dedicated GPS offerings
from TomTom and Garmin, as well as services from Google.
On Oct. 28, Google
launched a beta version of Google Maps Navigation that offers free GPS
navigation with voice guidance on handsets, such as the Motorola Droid, that
run the Android 2.0 operating system.
Research firm Gartner
has forecast that by 2011, GPS will ship
on 75 percent of the mobile devices shipping to “mature markets,” such as Western
Europe and Japan.
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