Their Once-Parallel Courses Seem to Be Converging

By Michelle Maisto  |  Posted 2012-04-23 Print this article Print

€œRIM and Nokia are on parallel courses €¦ that look to be converging more and more,€ said analyst Charles King, with Pund-IT. €œRIM is the more mature company and has both a broader product set and deeper ties with its enterprise base. The ubiquitous presence of the Windows OS and applications in global businesses offers Nokia a battering ram it will use to try to gain entrance in and favor among those same customers.€

€œWho wins the battle between RIM and Nokia,€ he added, €œmay have more to do with the former€™s perceived weakness than the latter€™s strength and ambition.€

Senior analyst Ken Hyers, with Technology Business Research Inc. (TBRI), sees the battle in different terms.

€œI think Nokia has a real opportunity to win this fight,€ said Hyers. €œThe battle is actually Microsoft versus RIM, with Nokia the main standard bearer for Microsoft. The new Windows Phone OS is designed to appeal to enterprise customers who are looking for a modern full-featured smartphone OS that supports and is easily integrated with enterprise applications.€

Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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