Nokia's first Windows Phone devices to hit the market could be named Searay (or Sea Ray) and Sabre, according to reports.
Nokia's first Windows Phone devices
could hit store shelves with the names Sabre and Sea Ray (also spelled as
That rumor comes courtesy of Microsoft
Canada, which is hosting a Mango App Challenge
. At the moment, the Website
lists the prize for developing two quality apps for the Windows Phone platform
as "a new Windows Phone 7.5, the most technologically advanced phone on the
market." The code name for Windows Phone 7.5 is "Mango," and it features some
500 new tweaks and additions.
According to Websites such as Tom's Guide
, however, Microsoft Canada's prize description
included this bit of text: "The type of Windows 7.5 will vary and will be
selected at Microsoft's choosing (examples include Samsung Yukon, Samsung
Wembley, NOKIA Searay and NOKIA Sabre)."
posted Oct. 1 an ad from T-Mobile Germany, promoting the "new Nokia Searay"
with "Windows Phone 7.5 (Mango)" and "brilliant 3.7 AMOLED [active-matrix
organic LED] curved display."
Over the summer, Nokia CEO (and former
Microsoft executive) Stephen Elop flashed a prototype smartphone running
Windows Phone during a press conference. A number of people in the audience
snapped some spy photos and video of the device, which looked like a Nokia N9
smartphone modified for Microsoft's smartphone platform.
Nokia's internal code name for its
Microsoft smartphone was reportedly "Sea Ray," and it seems a little odd that
would carry over to the final product. The N9 features a 3.9-inch AMOLED screen,
curved to facilitate gesture control and married to a body engineered from a
single piece of polycarbonate. Other on-board hardware includes near-field
communication (NFC) technology, which allows users to share photos and even
financial data by tapping their smartphone against another NFC-enabled device.
Although both Nokia and Microsoft tout
their Windows Phone collaboration as a game-changer, the Finnish phone maker is
still wrestling with the fallout from abandoning its homegrown operating
systems in favor of Microsoft's platform. "We would continue to avoid the stock
as Symbian smartphone sales are falling off faster than expected and we are
skeptical that new Windows Phone (WP) models will be able to replace lost
profits," Stephen Patel, an analyst with Gleacher & Co., wrote in a May 31
research note. "Our checks suggest mixed carrier support for Nokia's transition
However, there's nothing more dangerous
than a wounded lion-and having placed an all-or-nothing bet on Windows Phone as
its way forward, Nokia has little choice but to throw every ounce of its
technological and marketing capital behind the effort. That should keep things
interesting for the next several quarters, whether or not any of those first
Nokia devices to hit the market have the name "Sea Ray."
Nicholas Kolakowski on Twitter