Nokia Yanks X7 Smartphone from Planned ATandT Lineup: Report

 
 
By Michelle Maisto  |  Posted 2011-01-20 Email Print this article Print
 
 
 
 
 
 
 

Nokia has reportedly backed out of plans to offer its X7 smartphone exclusively to AT&T in the United States. Nokia would only confirm that it's working to "regain leadership."

Nokia has called off the exclusive U.S. release of its X7 handset on the AT&T network, according to the Wall Street Journal.

It would have been Nokia's first smartphone to launch exclusively with a U.S. carrier under the direction of Stephen Elop, the former Microsoft executive who replaced Olli-Pekka Kallasvuo as Nokia CEO in September 2010.

Citing "people familiar with the situation," the Journal reported Jan. 19 that AT&T and Nokia intended to show off the phone in advance of the Mobile World Congress trade show, which runs Feb. 14-17 in Barcelona. However, believing that the X7 "wasn't going to receive enough marketing and subsidies support from AT&T," Nokia reportedly decided to pull the phone.

Nokia Communications Director Laurie Armstrong told eWEEK that Nokia doesn't comment on market rumors or speculation. "That said," she added, "it is well-publicized that we are working to regain leadership in the U.S. market, and we are in active discussions with our operator partners on that strategy. We look forward to bringing meaningful solutions to market, together with our operator partners, and when we have something to announce, we will do so."

Despite being the worldwide mobile-phone market-share leader, Nokia has had a difficult time producing a smartphone that can effectively compete against the market's major players-namely, the Apple iPhone, Research In Motion's BlackBerry handsets and the ever-increasing number of high-end devices running Google's Android operating system.

Among its steps to "regain leadership," Nokia introduced four new smartphones in September at its Nokia World 2010 conference-the N8, C6, C7 and E7-and announced that a change was nigh.

"Nokia is going through a tough, challenging transition. We have a lot of work to do," Niklas Savander, executive vice president of markets at Nokia, told the crowd during an opening address. But, he added, "today, we shift into high gear in Nokia's fight back in smartphone leadership."

Savander also reminded the audience that Nokia sells more smartphones than any of its competitors. "Last quarter, more people bought Nokia smartphones than Apple and Google combined," he said.

In the United States, however, Nokia doesn't have quite the following that it does abroad, and a month before Savander's statement, research firm Gartner announced that Google's Android had become the No. 1 smartphone operating system stateside.

The unusually shaped Nokia X7 smartphone is rumored to feature a 4-inch AMOLED (active-matrix organic LED) capacitive touch-screen, an 8-megapixel camera, four speakers and the Symbian 3 operating system. Reportedly, it will have a microSD slot with support for up to 32GB of memory, a 680MHz ARM-designed processor and WiFi b/g/n connectivity, as well as Bluetooth, 3G, GPRS (general packet radio service) and EDGE (Enhanced Data rates for GSM Evolution, also known as enhanced GPRS) support.

Should Nokia truly decide to keep the X7 off of AT&T's roster, it would likely put more pressure on its N8 smartphone-which, once it finally shipped, following delays, was found to have issues switching on properly. Or a "very small number" of the handsets did. In a video on the Nokia blog, Savander said the issue had been figured out and that Nokia, as a precautionary measure, had "taken immediate action across the product line."

Repair site iFixit performed a teardown of the N8 in October 2010 and found it to be "full of awesome features." It was particularly keen on some design elements, calling them "genius," and the phone's 12-megapixel camera, which it described, affectionately, as "a honker."

Nokia's Armstrong was unable to share Nokia's plans for Mobile World Congress, but implied that plans were indeed under way. She did share, however, that CEO Elop will deliver a keynote Feb. 16, though he doesn't yet appear on the confirmed keynote list, which includes Twitter CEO Evan Williams, Google CEO Eric Schmidt, and AT&T CEO and President Randall Stephenson.

 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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