Nokia and Six Apart Team on Mobile Blogging

By Jim Louderback  |  Posted 2004-09-09 Print this article Print

"Moblogging" takes a step forward as the companies announce the integration between Six Apart's TypePad and Nokia's Lifeblog software at DemoMobile.

LA JOLLA, Calif.—Cell phone giant Nokia on Thursday teamed up with blogging powerhouse Six Apart at the DemoMobile show here to unveil an integrated phone and blog product that lets mobile phone users easily and quickly blog photos while on the go, or from a PC. Both the phone and PC version of Nokias Lifeblog software now work directly with Six Aparts TypePad to enable easy mobile blogging, or moblogging. Six Apart is no stranger to this market. At Demo 2004 in February, the company announced—and I tested—a way to wirelessly post photos from a phone directly to a blog. The process was cumbersome, however, as the picture had to be e-mailed to a special blog address, and the ability to add descriptions was limited.
Nokias new Lifeblog features make it a lot easier. Using the phone-based application, I quickly snapped a picture, typed in a short title and description, and then transferred it directly to a blog with a push of a button. No e-mail kludge required.
The PC version of Nokias Lifeblog provides a digital shoebox of pictures taken on your cell phone, much like Picasa or Adobes Photoshop Album. Nokia also announced a connection from that software to Six Aparts TypePad. Once photos are copied from a phone to the PC-based application, a user can add in a title and description, and then create a blog entry with the push of a button. Unfortunately its only a one-way trip. Once the TypePad blog entry has been created, it cannot be modified via either the PC or phone version of Lifeblog. Nokia Ventures Director of Multimedia Applications, Christian Lindholm, promised that a two-way connection would come "in the future," explaining that its particularly challenging to sync Lifeblog with TypePad. Overall I found the software reasonably easy to use, but the lack of a round-trip connection between TypePad and Lifeblog was limiting. Lifeblog will be available in October 2004, and will work only on Nokias new 7610 one-megapixel camera phone. The Lifeblog software will cost $30, and a monthly subscription fee for TypePad starts at $5. Although limited to one phone and one vendor today, the agreement is not exclusive. According to Six Apart CEO Barak Berkowitz and co-founder Mena Trott, they are already working with other camera phone vendors to bring similar features to other platforms. Six Apart had other news as well. I got a sneak peek at the next version of TypePad, due to be rolled out early on Friday. Enhancements include five new mixed-media layouts, including calendar and timeline, and six new styles. The thirty new looks are designed to combine text with other multimedia components, such as photos, audio and video. Blog setup has also been streamlined. Check out eWEEK.coms Mobile & Wireless Center at for the latest news, reviews and analysis.

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With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the 'Best of CES' awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called 'the CNBC of Technology,' TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.


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