Nokias N-Gage To Launch October 7th

By Jim Louderback  |  Posted 2003-05-14 Print this article Print

Mobile phone / gameplayer combination will debut with 10 titles, and cost $299. It will be available simultaneously around the world, for GSM-based networks.

Like the class geek showing up Monday morning sporting a natty tattoo, Nokia today tried to coolify its staid image by rolling out more details on its N-Gage cellphone/portable game player combo. However, even after trotting out John Romero, butt-whomping music, a bunch of Gen-Y dancers and a belly-dancing, skateboarding, stripping blond cutie, the company was unable to shake its boring Finnish roots. The top Nokia execs trotted out on stage, introduced with pseudo-hip titles like "Dread Lord" and "Chief Spin Doctor", ultimately came off just as like that tattooed classmate. Repeated references to Finland native Santa Claus and his toboggan did nothing to dispel the boring corporate image either. A little pain and permanent ink cant wipe away a lifetime of yawns...

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With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the 'Best of CES' awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called 'the CNBC of Technology,' TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.


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