NEWS ANALYSIS: Nokia has its sights set on becoming the most important company in the Windows Phone 7 ecosystem. The only trouble is its strategy will fall short for a number of reasons.
Nokia
is getting serious about its Windows Phone 7 plans this year by finally
bringing its Lumia line of devices to the United States on T-Mobile's network.
In the coming months, Nokia plans to offer many more Windows Phone 7-based
handsets all in the hopes of establishing itself as a premier smartphone
vendor.
However,
its chances of actually succeeding in that market are slim. Sure, Nokia is a
well-known company with a huge following around the world. But what the company
has shown so far has not been impressive. And unless it has an ace up its
sleeve that it hasn't played yet, it doesn't appear that its strategy is good
enough to overcome the Android onslaught and make Windows Phone 7 a respectable
competitor to Android and Apple iOS.
Try
as it might, Nokia appears lost in the mobile space with Windows Phone 7. And
although it might want to regain its past glory, it appears that at least in the
next few years that just won't happen.
Read
on to find out why
Nokia's Windows Phone plans will fail miserably:
1. The product designs are subpar
When
you look at the Lumia line of Windows Phone 7-based devices, it's hard to find
too many redeeming qualities in their designs. There's nothing unique about the
devices, and it's hard to find anything in their designs that would make folks
want to buy those products instead of the countless others on store shelves
that come with more innovative features or eye-catching designs.
2. Nokia's brand loyalty is waning
Nokia's
brand loyalty is on the decline. Countless customers who previously bought the
company's handsets are now switching to other products with better features,
performance and applications. Meanwhile, Nokia has done little (if anything) to
repair its ailing brand. At what point will the company wake up and realize it
needs to regain lost customers?
3. Microsoft has lost mobile customer trust
Speaking
of trust, Microsoft has also lost its way in the mobile space. The software
giant once had a large, loyal following. But now, with better options available
elsewhere, it has fallen far behind. And like Nokia, it has done little to fix
it. Unfortunately, Microsoft has lost the trust of mobile customers, and that
will
only hurt Nokia's Windows Phones.
4. Windows Phone 7 can't attract enterprise
customers
Although
it's not often cited, the enterprise is unarguably the most important sector of
the mobile space for any company not named Apple. Yet Microsoft has done little
to augment the appeal of Windows Phone 7 to the enterprise, and now enterprise
customers are looking elsewhere. That alone could be enough to hurt Nokia's
chances of succeeding in the mobile space.
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