Nokia's Windows Phone Strategy Will Fail: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2012-01-11 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Nokia has its sights set on becoming the most important company in the Windows Phone 7 ecosystem. The only trouble is its strategy will fall short for a number of reasons.

Nokia is getting serious about its Windows Phone 7 plans this year by finally bringing its Lumia line of devices to the United States on T-Mobile's network. In the coming months, Nokia plans to offer many more Windows Phone 7-based handsets all in the hopes of establishing itself as a premier smartphone vendor.

However, its chances of actually succeeding in that market are slim. Sure, Nokia is a well-known company with a huge following around the world. But what the company has shown so far has not been impressive. And unless it has an ace up its sleeve that it hasn't played yet, it doesn't appear that its strategy is good enough to overcome the Android onslaught and make Windows Phone 7 a respectable competitor to Android and Apple iOS.

Try as it might, Nokia appears lost in the mobile space with Windows Phone 7. And although it might want to regain its past glory, it appears that at least in the next few years that just won't happen.

Read on to find out why Nokia's Windows Phone plans will fail miserably:

1. The product designs are subpar

When you look at the Lumia line of Windows Phone 7-based devices, it's hard to find too many redeeming qualities in their designs. There's nothing unique about the devices, and it's hard to find anything in their designs that would make folks want to buy those products instead of the countless others on store shelves that come with more innovative features or eye-catching designs.

2. Nokia's brand loyalty is waning

Nokia's brand loyalty is on the decline. Countless customers who previously bought the company's handsets are now switching to other products with better features, performance and applications. Meanwhile, Nokia has done little (if anything) to repair its ailing brand. At what point will the company wake up and realize it needs to regain lost customers?

3. Microsoft has lost mobile customer trust

Speaking of trust, Microsoft has also lost its way in the mobile space. The software giant once had a large, loyal following. But now, with better options available elsewhere, it has fallen far behind. And like Nokia, it has done little to fix it. Unfortunately, Microsoft has lost the trust of mobile customers, and that will only hurt Nokia's Windows Phones.

4. Windows Phone 7 can't attract enterprise customers

Although it's not often cited, the enterprise is unarguably the most important sector of the mobile space for any company not named Apple. Yet Microsoft has done little to augment the appeal of Windows Phone 7 to the enterprise, and now enterprise customers are looking elsewhere. That alone could be enough to hurt Nokia's chances of succeeding in the mobile space.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel