?"> What Now? While people on all sides of the debate acknowledge the growing tension, the digital media industry is on hold, waiting for the various battles to play out in the courts, and possibly Congress.Many of the new media executives took heart from Hatchs recent speech. "We need to think as creatively about licensing options, about technological and legal and legislative solutions, as music creators and technologists think about their creations," he said.Meanwhile, EMIs Cohen is optimistic that the record industry can meet the challenge of the Internet. "The music business is always full of innovation, followed by incredible apprehension, followed by assimilation," he said. "There is no easy solution to all this, but Im really trying to contribute toward working toward it."