Opera Software has announced its acquisition of AdMarvel, a maker of solutions to improve the performance of mobile advertising.
Opera Software has announced its acquisition of AdMarvel, a maker of
solutions to improve the performance of mobile advertising.
In a Jan. 20 press release on the move, Opera said the acquisition
will enable the company to expand its portfolio of products and
services "to include highly scalable ad monetization services for Opera
branded mobile products and services offered by mobile operators and
San Mateo, Calif.-based AdMarvel was founded in 2006 by a team of
mobile veterans led by Mahi de Silva and has a broad customer base
across the globe. AdMarvel CEO de Silva founded the company as Frengo
and spun it into AdMarvel. He previously served as VeriSign's senior
vice president and general manager of Digital Content Services, among
other positions in the high-tech industry. In its announcement, Opera
did not disclose the financial terms of the deal.
According to the Opera release, "AdMarvel strives to make mobile
advertising an open ecosystem through better transparency of
performance and simpler management of ad traffic to optimize revenue.
AdMarvel's suite of services is designed to put publishers, developers
and mobile operators in control of performance and enables ad networks,
agencies and brands to deliver better results."
"We are very excited about joining forces with Opera," de Silva said
in a statement. "What started as a commercial relationship has
blossomed into a wonderful partnership to serve the global mobile
marketplace. Combining our monetization and analytics platform with the
Opera browser and widget platform will create a new intelligent
platform, where local and global advertisers can interact with a highly
instrumented mobile audience."
"In our fast-growing industry, mobile advertising represents an
interesting long-term revenue opportunity," said Lars Boilesen, CEO of
Opera, in a statement. "Every month, nearly 50 million people access
the Web using Opera on their mobile phones and together with AdMarvel,
we think we can play an important role in the evolution of mobile