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Palm Pixi Now with Tinier Price: $25
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By: Michelle Maisto
2009-11-20
Article Rating:    / 2
There are 2 user comments on this Mobile & Wireless story.
Palm Pixi has received a 75 percent price chop at some retailers, just days after its debut. What’s good news for shoppers, however, may prove an image fiasco for Palm and its Pixi smartphone.Amazon.com and Wal-Mart have reduced the selling price of the Palm
Pixi to $24.99, with a two-year service contract on Sprint’s 3G
network, only days after the carrier debuted the smartphone for $99, according to published reports. As of Nov. 20, the carrier had not altered the Pixi's price on its Website.
The Pixi smartphone runs Palm’s webOS and features a 2.63-inch
multitouch screen, a full HTML browser, a dedicated QWERTY keypad and a
2-megapixel camera. It supports personal and enterprise e-mail
accounts, IM, SMS and MMS messaging, a universal search feature, and
can link together contacts and calendar information from various
sources. It’s been branded as a junior sibling of the Palm Pre, which arrived on June 6 — two days before Apple’s introduction of the iPhone 3G S.
“Dropping the price this quickly is a sign that Palm is not getting the
uptake that it hoped for, and therefore sales aren’t that great — which
is going to affect both companies, Palm and Sprint,” Roger Kay, an
analyst with Endpoint Technologies, told eWEEK. “It doesn’t say good
things about Palm’s ability to position its products properly.”
Kay offered that Palm was also "facing a bit of bad luck." When it
first arrived, the iPhone was the big competition out there. And while
the iPhone is still considered the smartphone to beat — during its fiscal fourth quarter, Apple reports it sold 7.4 million iPhones — in the last few months, a slew of Android phones have arrived on the market.
Palm may have anticipated Android’s arrival, said Kay, “but they
couldn’t have known the magnitude with which Google would step into
that gap. The broad positioning of Android kind of puts Google upwind
of Palm. And that’s a bad thing for them.”
In
a Nov. 12 Gartner report, analyst Carolina Milanesi pointed out that
the number of new competitors also makes things difficult for the
Android phones.
“The third quarter of 2009 saw the announcement of many new mobile
devices, including several Android smartphones ready for the holiday
season in the fourth quarter, but hardware commoditization and the
growth in open platforms, will make it harder for them to stand out,”
Milanesi wrote.
Milanesi additionally pointed out that while smartphone and mobile
phone sales were up, stagnated selling prices, as well as gray-market
sales, made for a flat quarter, compared to a year earlier.
On
Oct. 29, Palm announced during its third-quarter earnings call that
while the Pre was making an impact, it still lost 801,000 post-paid
subscribers during the quarter — an improvement from the 991,000 the
quarter before.
Kay offers the reminder that Apple abruptly lowered the price of its
first iPhone from $600 to $400 just three months after its June 2007
debut — and people were furious. In a rare concession, Steve Jobs
offered early adopters a $100 store credit.
Should Palm be offering refunds, or partial refunds?
“It certainly creates an image problem for them,” Kay said. “They have to do something about that.”
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