PepsiCo: No Deposit, No Return

INSIDERS

Steve Reinemund

Chairman, Chief Executive Officer, PepsiCo

Despite announcing a new plan to share technology and best practices across divisions, vows not to dismantle business-unit structure.

Indra Nooyi

President, Chief Financial Officer, PepsiCo

Overseeing push to unify basic technologies and processes across the company. Ranked #4 on Fortune magazines 2002 list of the 50 most powerful women in business.

Shauna King

President, Pepsi Business Solutions Group

Known as "a bull" who pushes through projects despite protests, such as an IBM data warehouse in 2001. Named chief transformation officer in February to manage key technology aspects of PepsiCos bid to make operations more efficient.

Ken Johnsen

Chief Information Officer, PepsiAmericas

Leading the rollout of $16 million worth of new handheld computers from Symbol Technologies. Also oversaw 2001 PeopleSoft project.

Paul Hamilton

Vice President of Supply Chain, Pepsi Bottling Group

Leading the bottlers $20 million project to implement Symbol Technologies handheld devices. Using more custom software for pre-sell than is PepsiAmericas.

Karen Alber Vice President, PepsiCo Integration Management Office

Managing Oracle conversion at Quaker; leading effort to disseminate Quakers management methods throughout PepsiCo.

OUTSIDERS

Steve Schuckenbrock

Chief Operating Officer, The Feld Group

While chief information officer at Frito-Lay created the PepsiCo Business Solutions Group in 1998, a shared services organization to unify technology across business units.

Mark Hampton

Executive Vice President of Product Development and

Sandra MacGillivray

Director of Product Management and Professional Services, Extended Technologies Corp.

Consultants focusing on handheld computer projects and direct store delivery systems; working with PepsiAmericas since 2001 to equip route drivers and sales staff with wireless handheld devices and new software.

Barry Issberner

Vice President of Vertical Marketing, Symbol Technologies

Led sales and technical team to pitch Symbol products to PepsiAmericas and Pepsi Bottling Group. Now vying for $100 million Frito-Lay contract.

Brian Schulte

Consumer Goods Industry Director, Intermec Technologies

Responsible for handheld computer accounts with Frito-Lay, Pepsi Bottling Group, Pepsi Bottling Ventures and several other Pepsi bottlers. Involved in negotiations for new handheld rollout at Frito-Lay.