PreEmptive Solutions, a maker of application protection and monitoring solutions, announces a new analytics solution for Microsoft's Windows Phone 7.
Solutions, a maker of application protection and monitoring solutions, has
announced a new analytics solution for Microsoft's Windows Phone 7.
Gabriel Torok, president of PreEmptive, demonstrated the
technology at the Microsoft Worldwide Partner
Conference (WPC) here during Microsoft Senior Vice President for Mobile
Computing Andrew Lees' Windows Phone 7 Value keynote. PreEmptive's new Runtime
Intelligence solution provides a general-purpose means of generating
application usage data from Windows Phone 7. Essentially, the PreEmptive
solution injects instrumentation into Windows Phone 7 applications to generate
near real-time application analytics, Torok told eWEEK.
The combination of Runtime Intelligence and Windows Phone
7 offers developers and ISVs a ready-made Customer Experience Improvement
program while providing existing and potential users with evidence to
prioritize and justify application investments.
"Understanding how software is actually being used
translates into improved software quality, increased end-user satisfaction and
adoption, and a higher return on application investments," Torok said in a
statement. "The ability to inject Runtime Intelligence into both Windows Phone
7 components and backend application tiers offers a unique means to measure and
monetize mobile applications across distributed computing platforms."
"PreEmptive Solutions Runtime Intelligence for Windows
Phone 7 is an example of how Microsoft's tools and developer platform offer
unique opportunities for developers and partners," said Brandon Watson,
director of Windows Phone 7 development at Microsoft, also in a statement.
"Runtime Intelligence offers Windows Phone 7 developers a great way to enhance
the value of their applications."
The Windows Phone 7 Runtime Intelligence Partner Program
provides ISVs and Systems Integrators with early access to Runtime Intelligence
for Windows Phone 7 and specialized technical support services. For more
information on how to join this program, contact Sebastian Holst, CMO
of PreEmptive Solutions, at firstname.lastname@example.org.
"We allow anybody building on .NET
or Java to inject analytics into their application," Torok told eWEEK in
an interview at WPC. "We support cloud
apps, desktop apps or Web apps, and now we have added the ability to do the
same with mobile applications on Windows Phone 7."
With PreEmptive's solution, developers can, without
writing any extra code, inject analytics into their applications. "One of
our core competencies is taking an application after it's been written and
instrumenting it," Torok said.
PreEmptive's Runtime Intelligence enables users to
collect session information, system information, stability information and
practically any kind of data about usage of a device, Torok said. He said the
technology also can be used to gather information from applications running on
embedded devices powered by Windows Embedded Standard 7.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.