Qualcomm Moves into Vacated Spectrum
While television broadcasters left the 700MHz band June 12 in the historic digital television transition, parts of the spectrum band didn't stay empty for long as Qualcomm flipped the switch on its mobile television service in 15 new markets. Qualcomm will also expand service in existing markets.No sooner had television broadcasters abandoned their analog spectrum June 12 than Qualcomm moved into some of the vacant space, highlighting the promise of the new advanced wireless services coming to the 700MHz spectrum.
With a flip of the switch, FLO TV, a wholly owned subsidiary of Qualcomm, turned on 100 new transmitters across the United States and expanded its mobile television service to 15 new markets, including Boston, Houston, Miami and San Francisco. Qualcomm also will expand service in existing markets, including Chicago, Los Angeles, New York and Washington.
"The DTV transition is a milestone for TV lovers everywhere; with the completion of FLO TV's nationwide network, consumers across the country now have the ability to watch TV on the go with the same high quality they'd expect in their living rooms," Bill Stone, president of FLO TV, said in a statement.
Long dubbed "beachfront" spectrum, the 700MHz band is considered ideal for advanced wireless services such as mobile television and wireless broadband because the signals are strong enough to penetrate most interference. In all, the spectrum auction brought in almost $20 billion, with Verizon spending $9.6 billion and AT&T dropping another $6.6 billion.
"With this national coverage, we are poised to take on the next level of consumer engagement by bringing the FLO TV service to customers on multiple entertainment devices beyond the mobile phone," Stone said.
In addition to its own mobile television service, Qualcomm also wholesales FLO TV to Verizon and AT&T. In January, Qualcomm announced a partnership between FLO TV and Audiovox, a marketer of automotive entertainment systems, to be the exclusive supplier of in-vehicle units that will work with a car's existing video viewing equipment.