RIM CEO: BlackBerry 10 Needs Business Users, Consumers
RIM CEO Thorsten Heins has been told that BlackBerry could tank before making it to BlackBerry 10's release-the finish line. Heins sat down with eWEEK to talk about the hardest part of the race.Thorsten Heins, amid pressure from shareholders, was promoted from chief operating officer to chief executive officer of BlackBerry maker Research In Motion in January, replacing co-founder and CEO Mike Lazaridis and co-CEO Jim Balsillie. The pair had together built a smartphone solution that analysts called the gold standard, with devices so addictive they earned the moniker "CrackBerries." In June 2010, RIM's revenue rose 24 percent to $4.24 billion, it shipped its 100 millionth BlackBerry smartphone and it gained 4.9 million net new subscribers. Its smartphones were the darlings of the enterprise, a sacrosanct territory that the Apple iPhone-amid much controversy-was just beginning to penetrate.
Then, seemingly helpless to stop it, Lazaridis and Balsillie watched their empire take a two-year nosedive.