After stretches with Apple and then Microsoft, Research In Motion hires Don Lindsay as its vice president of user experience. BlackBerry maker RIM is sitting pretty with current profits, but its making a play toward consumersjust as Apple is looking to be taken more seriously by the enterprise. Can Lindsay guide RIM to what consumers want?
Research In Motion has hired Don Lindsay, a designer
who spent time with both Apple and Microsoft. The news, which MoCo News
reported April 9, provokes the question of whether RIM needs some Apple
know-how to succeed in the consumer space.
According to Lindsays LinkedIn profile, he will be
creating a vice president of user experience role at RIMwhich is very
in line with his area of expertise at Apple.
In an interview on the I Started Something blog,
Lindsay says that prior to joining Microsoft in 2003, he spent 10 years
at Apple, directing the User Experience team that was responsible for
the first four releases of Mac OS X. He says he first jointed Apple to
work on Speech user interfaces.
At Microsoft, he worked at the Live Labs project and
helped the MSX design team wrap up Vista. His contributions, he told I
Started Something, were primarily those features enabled by the
Desktop Window Manager, including Alt-tab, Flip3D, Glass and
colorization, Window Animations and the AERO graphics tiering strategy
(how the AERO UX downgrades gracefully on less-capable hardware or by
SKU).
On April 2, RIM co-CEO Jim Balsillie announced that
the companys 2009 fourth-quarter earnings were $3.46 billion, which
was 24.5 percent higher than the previous quarters $2.78 billion and a
considerable 84 percent higher than the $1.88 billion revenue of 2008s
fourth quarter.
In reference to RIMs strong showing, Strategy
Analytics director Neil Mawston told eWEEK that RIM has quietly been
expanding its handsets and services to better court consumers.
RIM has the opposite challenge to Apple, said
Mawston. Apple started in consumer and wants to push into the
enterprise. RIM started with the enterprise and wants to push into
consumer. Repositioning for both of those brands will take time and
resources.
Mawston also added that the Palm Prewhich will
arrive in June, likely around the time of a new iPhone or twois also a
"competitive threat," and that Nokia is making plans to come on strong
in the U.S. market.