Delivering on a commitment made at its BlackBerry DEVCON 2010, Research In Motion (RIM) has produced a beta release of the BlackBerry Analytics Service.
Research In Motion has announced that the free
BlackBerry
Analytics Service is now available to developers in beta.
Developers can download the BlackBerry Analytics SDK at
www.blackberry.com/developers/analyticsservice
and start integrating the service into their Java-based BlackBerry smartphone
applications.
The BlackBerry Analytics Service consists of the SDK,
developer documents and a Web-based reporting interface that allows developers
to log in and quickly and easily see the data they are collecting around their
applications.
The BlackBerry Analytics Service is powered by
Webtrends and allows BlackBerry developers
to simply integrate tracking into their applications with just a few lines of
code and capture detailed, anonymous information about how their applications
are being used.
RIM announced plans to deliver a BlackBerry Analytics
Service in September 2010 at the
BlackBerry DEVCON 2010.
At the event, RIM and Webtrends announced they were working together to deliver
free enterprise-class analytics to the BlackBerry developer community. The
BlackBerry Analytics Service, powered by Webtrends, will allow developers to
quickly and easily add measurement into their applications.
BlackBerry developers will be able to use the mobile
analytics service to discover insights about how customers use their apps and
to evolve their applications in ways that will drive loyalty, increase use, and
potentially lead to new and more successful avenues for revenue and
monetization.
The
BlackBerry Analytics Service is powered by the Webtrends Mobile Analytics
platform. Using the Webtrends SDK, BlackBerry developers can integrate metrics
tracking into their applications to capture events deemed relevant. Developers
can track application use, frequency of use, loyalty of users, screens accessed
and features used. The Mobile Analytics platform provides real insight into how
their applications are being used, helps developers better understand adoption
and allows them to measure success against their usage goals.
"Feedback
from our customers and development partners has always shaped our BlackBerry
products and services, and so we understand the need for deep, rich and
accurate analytics. We also know that access to such metrics is a top priority
for BlackBerry developers as they try to make their applications stand out in
an increasingly crowded market," said Curtis Sasaki, vice president of
product management at RIM, in a press release from BlackBerry DEVCON 2010.
"With just a few lines of code, developers can add Webtrends analytics and
gain access to a very broad range of insightful measurements."
"BlackBerry
developers will now have better access to complementary, enterprise-class
mobile analytics technology and services," said Alex Yoder, CEO
of Webtrends, also in a press release from BlackBerry DEVCON 2010.
"Webtrends has a truly powerful and incredibly comprehensive platform for
creating, measuring and improving content across all digital channels, and
mobile is no exception. We are thrilled to deliver insight and value to the
BlackBerry developer community."
The
BlackBerry Analytics Service includes overview metrics showing active users,
new users, frequency of use, engagement in duration and depth of use, number of
screens viewed, and conversions; detail in usage of screens, content, media,
features, products, in-app search, and in-app ads; and user information
including country and language, device characteristics, carrier, connection
type and errors.
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