Enterprise Mobility: RIM PlayBook: BlackBerry Tablet Takes a Run at Apple iPad Dominance

By Nicholas Kolakowski  |  Posted 2011-04-18 Print this article Print
The PlayBook

The PlayBook

RIM hopes the PlayBook will not only appeal to BlackBerrys traditional business audience but also consumers in the market for a tablet device.
Research In Motion, its storied BlackBerry franchise facing challenges on multiple fronts from the likes of Apple's iPhone and Google Android devices, needs to reinvigorate its brand and establish a presence in new market segments. To that end, the company is offering up the 7-inch PlayBook tablet, which will compete with the Apple iPad, various touch-screens running Google Android, and the upcoming webOS devices from Hewlett-Packard. For business users, the PlayBook offers tight integration with BlackBerry devices, handsome hardware, front- and rear-facing cameras, and security. As a consumer device, though, RIM may have some distance to cover before it can truly become a tablet competitor on the scale of Apple or Samsung. For starters, the collection of apps available for the PlayBook remains small