Research in Motion continues its drive into the consumer market with the company's first flip phone. The new smart phone features connectivity with enterprise and other e-mail servers and includes support for unlicensed mobile access to extend the device's wireless e-mail and data coverage capabilities. Users are able to access up to 10 supported personal and work e-mail accounts in addition to text messaging and instant messaging services. The phone does not, however, support 3G networks nor does it have GPS built into the device.
in Motion continued its push into the consumer market Sept. 10 with the
introduction of the company's first flip phone.
BlackBerry Pearl Flip 8220 will be available in the United
States through T-Mobile this fall although
RIM did not initially disclose pricing details.
the dominate player in the enterprise smart phone space, RIM has energetically
entered the consumer market to expand its market share. According to RIM, of Waterloo,
Ontario, "nonenterprise" phone
sales now make up 40 percent of the company's 16 million subscribers. Flip-or
clamshell-phones are among the most popular designs among consumers.
new Pearl Flip features a small screen when closed to preview e-mails, incoming
calls and text messages. When opened, the device has a 140-by-320-pixel
internal LCD screen for messages, videos and Web surfing. Like all BlackBerry
smart phones, the new phone syncs with both enterprise and other e-mail
servers. Users are able to access up to 10 supported personal and work e-mail
accounts in addition to text messaging and instant messaging services.
The phone also features Wi-Fi connectivity with support for UMA (Unlicensed Mobile
Access) to extend the device's wireless e-mail and data coverage capabilities.
RIM said the phone also supports carrier-enabled calls over home Wi-Fi
networks, enterprise wireless deployments and Wi-Fi hot spots.
The phone does not, however, support 3G networks, nor does it have GPS
built into the device.
"The popularity of BlackBerry smart phones has grown tremendously
around the world, and the introduction of this exciting new flip phone will
help extend the reach of the BlackBerry platform even further," Mike
Lazaridis, RIM's president and co-CEO, said
in a statement.
To further appeal to consumers, the Pearl Flip allows for syncing non-DRM
music with iTunes. It also comes with a microSD/SDHC memory card slot that
supports up to 16GB of storage. In addition, the phone comes with a 2-megapixel
camera with flash, zoom and video recording, and includes BlackBerry Maps to
deliver maps and step-by-step driving directions.
The phone supports voice-activated dialing, MP3 ring tones, smart dialing,
conference calls, speed dialing, call forwarding and voice mail attachment
playback. It also has a speakerphone feature and supports Bluetooth devices.