Mobile and Wireless: RIM's BlackBerry Is Dying: 10 Ways to Save It

 
 
By Don Reisinger  |  Posted 2012-03-30 Email Print this article Print
 
 
 
 
 
 
 
 
Research In Motion finds itself in the unenviable position of trying to figure out where it will stand a year from now. Companies like Apple and Google know that a year from now, they'll still be dominant, holding onto much of the mobile space, and generating boatloads of cash from sales of the iPhone and Android devices. But RIM has no idea. The company might be sold off to the highest bidder by then. It might be all but bankrupt. Then again, there's a chance it might just be successful. Unfortunately for RIM, the chances of it becoming more successful a year from now don't seem all that great. The BlackBerry is dying as a mobile institution across some major regions of the world, including the United States and Western Europe. And the enterprise, once the cornerstone of RIM's business, is turning its back on its old friend. Simply put, the sand is slipping through the hourglass on RIM, and it doesn't seem to know what to do. However, not all is lost, and there are ways to bring the company back and make it viable. Here, eWEEK offers some suggestions that could provide RIM with what the company needs to achieve its goals of staying relevant and making a mark again in the mobile space.
 
 
 

Say So Long to Small Displays

 Go ahead and take a look at the BlackBerry Bold. Notice anything rather annoying about it? Yep, the small screen size. According to RIM, it comes with a 2.8-inch display. The gold standard in the mobile space, the iPhone, features a 3.5-inch screen. Most other devices come with 4.3-inch or larger displays. RIM must accept that and start offering bigger screens.
Say So Long to Small Displays
 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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