Enterprise Mobility: RIM's Eroding Market Share: 10 Products to Blame

By Don Reisinger  |  Posted 2010-11-17 Print this article Print
RIMs Eroding Market Share: 10 Products to Blame

RIMs Eroding Market Share: 10 Products to Blame

by Don Reisinger
Research In Motion is a major player in the mobile market. In fact, the company is the top enterprise-focused provider of smartphones in the world. It's easily besting Microsoft's Windows Phone 7 platform, Android and even iOS. But as a whole, RIM's market share is declining at a rather disturbing pace. Gartner reported recently that Apple and Google stole significant market share away from RIM during the third quarter of 2010. In fact, Google's Android market share during the quarter stood at 25.5 percent, trailing only Symbian with 36.6 percent market share. Apple was able to capture 16.7 percent of the handset market, while RIM came in fourth place, losing the third spot to Apple, as it captured just 14.8 percent market share. It was the BlackBerry Torch, the first device running BlackBerry OS 6, that helped RIM prop up its sales on the quarter. But even with the Torch's help, RIM can do little to stop the bleeding. The company is simply facing products, and offering some of its own, that are hurting its market share by the day. And until it finds a way to overcome that, more trouble will ensue. Take a look at which products are hurting RIM's market share.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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