SBC Looks to Wireless/Wireline Integration
Unified messaging service to stave off LNP effectsSBC will use bundling as a marketing strategy to mitigate the effects of local number portability, said Randall Stephenson, Senior Executive VP & CFO of SBC Communications. The company will soon launch a unified messaging service featuring common voice mail, email and call forwarding between land lines and wireless phones. SBC is also developing its own consumer VoIP service.
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