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By Carol Ellison  |  Posted 2004-05-05 Print this article Print

: More services on the way"> Michael Goldstein, Fuses vice president of business development, sees the service as one more way to reach—and build the loyalty of—its target audience. "While audience participation is already high, we thought that the addition of a premium level of service might intrigue a certain percentage of the audience to increase their chances of being seen on TV," he said. It was also a way of enlisting the participation of those who are not near a PC when they watch television. "This method allows them to use their phones as terminals to join in on the dedicating festivities," Goldstein said. Fuse plans to expand the service this summer with a premium messaging club, in which members will be able to send an unlimited number of dedications for a flat monthly fee.
Given the simplicity of the service and the ease with which it can be deployed to potentially millions of users, its not surprising that Telenor plans to branch out. Television, Ramsey told said, "is kind of the first domain."
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Carol Ellison is editor of's Mobile & Wireless Topic Center. She has authored whitepapers on wireless computing (two on network security–,Securing Wi-Fi Wireless Networks with Today's Technologies, Wi-Fi Protected Access: Strong, Standards-based Interoperable Security for Today's Wi-Fi Networks, and Wi-Fi Public Access: Enabling the future with public wireless networks.

Ms. Ellison served in senior and executive editorial positions for Ziff Davis Media and CMP Media. As an executive editor at Ziff Davis Media, she launched the networking track of The IT Insider Series, a newsletter/conference/Web site offering targeted to chief information officers and corporate directors of information technology. As senior editor at CMP Media's VARBusiness, she launched the Web site, VARBusiness University, an online professional resource center for value-added resellers of information technology.

Ms. Ellison has chaired numerous industry panels and has been quoted as a networking and educational technology expert in The New York Times, Newsday, The Los Angeles Times and The Wall Street Journal, National Public Radio's All Things Considered, CNN Headline News, WNBC and CNN/FN, as well as local and regional Comcast and Cablevision reports. Her articles have appeared in most major hi-tech publications and numerous newspapers and magazines, including The Washington Post and The Christian Science Monitor.

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