Enterprise Mobility: Samsung Battles Apple for Mobile Crown: 10 Hurdles It Faces

By Don Reisinger  |  Posted 2011-10-17 Print this article Print
Apple's Brand Value

Apple's Brand Value

One of the biggest issues for Samsung is Apples brand reputation. As soon as Apple releases a product, people want it, no matter how small of an update it might be over a preceding device. Samsung, on the other hand, needs to rely upon major updates to get the attention of customers. Until the company can change that and become more Apple-like, itll always trail the iPhone maker.
Samsung and Apple are arguably the two most important companies in the mobile market. Apple sells the iPhone and iPad, which are widely considered the best products in the mobile space. Then there's Samsung, which delivers what most would agree, are the best alternatives to Apple's smartphone and tablet. This makes Samsung and Apple fierce rivals and keeps them locked in a bitter market struggle. However, it appears for now that Apple is getting the better of that battle. For one, the company is selling more devices than Samsung, even though it has far fewer products to offer customers. Moreover, Apple has been winning key judgments against Samsung in legal battles in Europe, Australia, the U.S. and elsewhere that could have a tremendous impact on the company's future product plans. This eWEEK slide show takes a look at the various challenges Samsung is facing as it fights to keep its mobile products competitive with Apple's around the world.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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