Apple might be the top hardware maker in the smartphone and tablet markets, but Samsung is starting to loom large on Apple's radarscope with high-quality mobile products that are gaining buyers' attention around the world.
Apple
is far and away the most dominant company in the mobile market. From the iPhone
to the iPad, the company has products that people are clamoring to bring home.
All other competitors are mostly left hoping to pick up the scraps. It's an
enviable position, and one that has helped Apple become the world's largest
company by market capitalization.
But
over the last several months, Apple has been facing off with a quiet threat:
Samsung. The company, which offers smartphones and tablets,
recently unveiled a new slate featuring a 7.7-display, as well as a
5.3-inch device called the Galaxy Note. What's more, the company is planning to
bring its wildly popular Galaxy S II smartphone to the United States this
month, which could only bolster its position in the mobile space.
Simply
put,
Samsung is emerging as strong competitor. Now, the onus is on Apple to
respond. Read on to find out why Samsung is bidding fair to give Apple a run
for its money in the mobile market.
1. The designs are impeccable
If
Apple is the leader in the industry when it comes to product design, Samsung
might just be next. The company offers smartphones and tablets with some of the
finest designs in the marketplace. The Galaxy Tab 10.1, for example, comes with
a slick footprint and prominent 10.1-inch display.
The Galaxy S II has a similarly prominent screen and a neat design that
rivals even the iPhone 4. Consumers appreciate that. That's why they're
increasingly turning to Samsung products.
2. A strong brand
One
of Apple's keys to victory over the years has been its brand. Consumers around
the globe trust that the company will offer outstanding products with each
passing year. Samsung also enjoys a strong brand reputation. From refrigerators
to televisions to smartphones, people are buying a host of Samsung products for
all their needs. They trust those devices. That trust is helping Samsung sell
more smartphones and tablets.
3. Better features
When
one compares Samsung's mobile devices to Apple's, it's tough to find many
features that the iPhone maker wins out on. The Galaxy S II, for example, comes
with a big, 4.3-inch screen and 4G connectivity. The Galaxy Tab 10.1 has a 10.1-inch
screen; built-in social features, thanks to Social Hub; and perhaps most
importantly, HSPA+ connectivity. On nearly all fronts, Samsung's devices are
more capable than Apple's. Now the onus is on the Cupertino, Calif.-based
company to respond.
4. A bigger tablet display is important
As
noted,
the Galaxy Tab 10.1 comes with a 10.1-inch screen. The iPad 2, on the other
hand, comes with a 9.7-inch screen. The difference might not be great, but when
it comes to watching movies, surfing the Web and playing games, having that
extra real estate is important. There is some speculation that Apple will offer
up a bigger display in the iPad 3. That sounds like a great idea-because right
now for the same price customers are getting a more-capable tablet with a
bigger screen from Samsung.
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