Mobile and Wireless: Samsung Galaxy Note 10.1 Meet and Greet: Celebrities, S Pen

By Michelle Maisto  |  Posted 2012-08-17 Print this article Print
S Pen

S Pen

The S Pen is a key feature of the Galaxy Note 10.1. It doesn't require batteries, since energy is generated by the tablet's display, and it's pressure-sensitive, so the harder one pushes, the darker the line it makes. Samsung redefined televisions, smart appliances and smartphones, said Tim Baxter, president of Samsung America. "Today, we are going to redefine tablets, as well."
Samsung launched the Galaxy Note 10.1 in the United States at an Aug. 15 event in Manhattan that included fashion designer Zac Posen and filmmaker Baz Luhrmann. The tablet features an upgraded version of the S Pen, which first launched with Samsung's 5.3-inch Note and S Pen–enhanced applications that seek to appeal to artistic types and multi-taskers. While media tablets have so far been about consumption, goes the marketing line, the Note 10.1 seeks to be as much about creation. "Some will say it's not just changing the game, it's life-changing," Tim Baxter, president of Samsung America, said at the event. Samsung is now the world's leading smartphone maker, and in just two months sold more than 10 million Galaxy S III smartphones. At the event, it also shared that it has sold 10 million of the smaller Galaxy Notes—no small feat for a form factor that, years back, Dell found to be a disaster. The iPhone has the iPad, and now the Galaxy S III has the Galaxy Note 10.1—a synergy that can only help Samsung's growing empire. Travis Merrill, a director of marketing, told the crowd, "If you are among the millions who own a Galaxy S III, this is the tablet for you."
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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