Samsung designed the Galaxy S III by taking calming cues from nature and pairing them with six sensors to create a phone that "watches" you, listens and anticipates your needs.
The Samsung Galaxy S III was introduced at a London event
May 3, ending months
and raising eyebrows.
The Galaxy S III runs Android Ice Cream Sandwich,
features a quad-core processor and a 4.8-inch HD Super AMOLED display, is 8.6mm
thick, and weighs 133 grams. The iPhone 4S, for a quick comparison, is 9.3mm
thick and 140 grams.
But, those arent the S IIIs most fun features.
At Samsung we believe a phone should be more than just
smart, and that is where the Galaxy S III comes in, Jean-Daniel Ayme, a
sharply tailored, Paris-based Samsung vice president, said by way of
introduction. Its inspired by nature. Its designed for humans.
Think what you will of the slogan, but the idea is this:
Samsung sifted through the nicer bits of nature, collected soothing textures,
colors and soundsfor example, when one taps the screen to unlock the phone, it
visually and audibly reacts like a still pond thats been disturbedtoward the
goal of delivering a minimal, organic design that takes us back to nature,
said Loesje De Criese, Samsungs Belgium-based marketing manager.
It then took these natural elements and combined them
with hardware thats not
so unlike the HTC One X
. Then there are six very high-tech sensors that
make the handset a slightly creepy, ever vigilant robot phone that watches
The Galaxy S III, said Ayme, will see, listen, respond
and predict our intentions. You speak, it listens. It turns off when you look
away. ¦ Its resting, waiting for you to wake up.
Maybe something was lost in translation. With Siri, Apple
created a sort of assistant one can access through the phoneor one that even
lives in the phone. Samsungs S Voice, however, is
It is annoying to continuously touch a screen to keep it
awake when doing things like reading a long email or ebook, said Ayme. The
Galaxy S III will solve this for us. It sees us, with its front-facing camera.
It knows precisely what we are doing, and it follows our intentions.
Did you take a nap before a presentation and miss five
calls, an email and a text message from your boss? Your Galaxy recognizes the
onslaught from a single contact, and when you pick it up it will buzz in your
hand to let you know what a dummy youve been.
With the Smart Alert feature, said Ayme, you can never
be caught off guard.
Creepy smart features aside, the S III can also easily
share content with other devices through a feature called Bump. And it has a
Social Tag feature that recognizes the faces in photos, making it easier to
share photos with the people in them, and it responds to voice commands to do
things such as place a call, play music or take a photo when the user says,
Cheese! Presumably, the voice prompt can be customized.
Its 8-megapixel rear-facing camera hasagain like the HTC
One Xthe ability to snap 20 photos at once and have the device choose the best
one, as well as the ability to snap a photo while recording a video.
Plus, thanks to its quad-core processor, not to mention
that gigantic screen, a user can reframe an HD video, making it smaller so she
can watch while also doing other things, like emailing. The front-facing camera,
at 1.9 megapixels, can also record in HD.
The Galaxy S III will come in two color options, Marble
White or Pebble Blue, and has a virtually seamless design that De Criese
credited to a process called Hyperglaze that Samsung developed specifically for
this phone. Plus, by narrowing the bezel, Samsung says the S III feels hardly
any bigger than the S II, despite being 22 percent larger.
Samsung didnt share pricing, but the Galaxy S III will
go on sale in Europe May 29, kicking off a 10-city world tour. A Long-Term
Evolution (LTE) version is being created for the United States, and the
invasion will begin this summer.
Follow me on Twitter at @eWEEK_Michelle.