Samsung reports its Galaxy S smartphone has shipped 10 million units, meeting its sales target for the Android-based device.
Samsung's Galaxy S smartphone has shipped some 10 million
units since its June 2010 release date, according to the company. That meets
Samsung's sales target for the device, which faces stiff competition not only
from the Apple iPhone but other Android offerings.
"Based on their brand power and their relationship with
telecommunication companies, their numbers should be increasing steadily,"
Young Park, an analyst at Woori Investment & Securities Co., told
Bloomberg Jan. 3
Samsung's mobile-device strategy has been a particularly
aggressive one. In addition to the Samsung Galaxy S, which the company
introduced on multiple carriers, the company is also pushing into the tablet PC
arena with its 7-inch Galaxy Tab tablet. Reports also hint it will unveil the
Galaxy Player, a touch-screen multimedia device in the mode of the iPod Touch,
during this week's CES (Consumer Electronics
Show) in Las Vegas.
The Galaxy Tab managed to sell more than 1 million units
worldwide within two months of its first release. Combined with robust sales
for the Galaxy S, that suggests Samsung has something of a lead among the
various manufacturers trying to establish an Android-based device franchise.
Android has seen a rapid increase in adoption over the past
year, with analysis firm comScore placing its October U.S. market share at 23.5 percent-one percentage point behind
Apple's iOS at 24.6 percent, and closing in on Research In Motion's 35.8 percent slice of that particular pie. Samsung now
makes up 32.1 percent of all Android phones sold, according
, beating out Motorola and HTC.
In that spirit, Android devices are expected to be front and center at
CES. In addition to Samsung's Galaxy Player, other products rumored to make an
appearance include a Motorola tablet and 4G smartphone, HTC Thunderbolt and
Shift 4G, and tablets from ViewSonic.
The Samsung Galaxy S includes a 1GHz processor, 16GB of
memory and an ultra-crisp Super AMOLED screen. Carriers for the smartphone are
offering their own hardware tweaks, such as the sliding QWERTY keyboard on
Sprint's Samsung Epic 4G. In a further step to compete with Apple, Samsung
offers a preloaded Media Hub with movies and television shows for download.
Given the increasingly crowded Android market, it remains to
be seen whether Samsung can translate its early gains into sustainable
long-term momentum. For the moment, though, the company's Galaxy sales seem to
be in line with its own predictions.