Samsung Has Multiple Mobile Carriers on Its Bandwagon

By Don Reisinger  |  Posted 2010-11-11 Print this article Print


5. Samsung has the ubiquity part worked out 

One of the smartest decisions Samsung's management made with the Galaxy Tab was to make it available on a slew of carriers. The device can be purchased via T-Mobile, Verizon and, soon, Sprint. There is even talk of AT&T jumping on the Galaxy Tab bandwagon. By offering such ubiquity in the tablet space, Samsung has positioned itself to capitalize heavily. It's no wonder it has such high hopes. 

6. Samsung wants to back up its claims 

When the Galaxy Tab was first announced, Samsung made it clear that it believed it was offering a product that could match the iPad in every way. In fact, the company said that it couldn't find a single iPad feature that beat its own product's features. Samsung must deliver on the high expectations it's set for the Galaxy Tab if it wants to be taken seriously in the tablet market. But if it succeeds, Samsung will garner the credibility that comes with showing it knows what it's doing. 

7. A single failure makes the next device harder to release 

Samsung has such high hopes for the Galaxy Tab because it doesn't want to know what the market would look like if the device fails. In the tablet space right now, it's Apple and every other company. If Samsung can distinguish itself, it will undoubtedly solidify its position in that market. But if it falls short, the company will have a hard time regaining consumer excitement. Rest assured that Samsung's management is fully aware of that. 

8. The value is right 

Although some might take issue with the Galaxy Tab's $600 starting price without a two-year contract, it seems to be valued quite well. And that has helped improve Samsung's high hopes for the device. At $600, it's just $100 more expensive than Apple's cheapest option, and $29 less expensive than Apple's most affordable 3G option. That puts the device in the sweet spot for budget-conscious consumers. Buyers who won't mind entering into a two-year contract should also find something to like in T-Mobile's $400 offering for the Galaxy Tab. 

9. It can prove Steve Jobs wrong 

At his company's most recent earnings call, Apple CEO Steve Jobs said that he didn't believe 7-inch tablets would work, and pointed to the iPad's 9.7-inch display as the best option. Samsung's high hopes for the Galaxy Tab are undoubtedly partly rooted in its desire to prove Jobs wrong. If the Galaxy Tab can be a success, Samsung can go a long way in showing customers that Steve Jobs isn't right all the time. 

10. It has enterprise potential

Although the Galaxy Tab might be a consumer-focused product, it's hard to argue against its potential for enterprise adoption. After all, the device runs Android, it's cheaper than comparable iPad models, and it offers video-chat functionality, which could be extremely important for enterprise customers. The enterprise won't drive Galaxy Tab sales, but it could eventually play a part.


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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