Samsung Plans E-Reader, Barnes and Noble Partnership
Samsung will partner with Barnes & Noble for its upcoming E60 eReader, which will access Barnes & Noble's e-book store for downloadable texts and leverage the bookseller's e-book lending feature. Originally announced at CES, the 6-inch Samsung device will rely on either a PC connection or built-in WiFi for book downloading, and include a stylus for inputting notes or using the scheduling and memo features. The device will also include a substantial audio component, with speakers for text-to-speech and the ability to leave audio memos. Despite being categorized as a niche industry early in 2009, e-readers have proliferated in recent months, leading to increased competition.Samsung's E60 eReader will make its debut in partnership with Barnes & Noble at some point in the spring, adding yet another competitor to the already crowded e-reader space. The device features a 6-inch screen, sliding form-factor, embedded front speakers for text-to-speech and a stylus for inputting notes, features that Samsung hopes will differentiate it from competitors such as Amazon.com's Kindle e-readers. The Samsung e-reader will have access to Barnes & Noble's e-book library, which contains more than one million books in addition to periodicals, and can apparently leverage the bookseller's e-book lending technology to swap texts with other users for up to two weeks. While a number of other e-readers include a 3G connection for downloading content, the Samsung device relies primarily on either a PC connection or a built-in WiFi (802.11 b/g).
The device also includes a substantial audio component. In addition to being able to make audio memos and annotations via its voice-recording feature, the Samsung eReader includes text-to-speech technology that will read texts aloud, and an MP3 player for music and podcasts.
The E60 will sell for $299, around $100 less than the price announced for the e-reader at CES. The prices of e-readers have been steadily declining over the past few months, at least partially due to increased competition; after Barnes & Noble introduced its own Nook e-reader in October, the price of the original Kindle dropped to $259 to match its then-new competitor's price. With a few notable exceptions, e-readers have lately been priced in the sub-$500 range.
In addition to offering e-reader devices, companies such as Amazon.com and Barnes & Noble have been developing software that allows e-reader functionality on PCs, tablets and smartphones, with an eye toward broadening their respective technologies' demographic reach. At CES, futurist Ray Kurzweil debuted the Blio, a free e-reader application for PCs, netbooks and mobile devices that attempts to replicate the more intricate and colorful layout of paper books; Apple's upcoming iPad, which will include e-reader functionality, will reportedly also be capable of the same thing.
The sheer amount of e-readers entering the space, however, also raises the question of market saturation. In 2009, a report from Forrester Research suggested that e-readers would remain a niche market, with sales of around 3 million that year, unless the price-point of e-readers began to drop. Prices have begun declining, but the extent of e-readers' ultimate stretch into the mass market remains to be seen.