Enterprise Mobility: Samsung's Growing Galaxy Lineup Make It a True Apple Competitor

By Michelle Maisto  |  Posted 2011-01-31 Print this article Print
Samsungs Growing Galaxy Lineup Make It a True Apple Competitor

Samsungs Growing Galaxy Lineup Make It a True Apple Competitor

by Michelle Maisto
The mobile device market has no lack of attractive Android-running smartphones, and still Samsung has managed to score big with its Galaxy line. During the seven months following the phones' launch, Samsung sold more than 10 million of them, which, during the fourth quarter of 2010, helped it to pass the 80-million-phones mark for the first time in the company's history. Looking to keep the momentum going, Samsung at the 2011 Consumer Electronics Show announced that it has created a 4G smartphone and tablet for Verizon Wireless. It also plans to introduce a Galaxy S successor phone with a dual-core processor and Super AMOLED Plus display during the first half of 2011. In addition, on Jan. 26, Samsung introduced four new Galaxy smartphones for first-time smartphone owners. (Not to mention its Galaxy Tab media tablet, which it sold more than 2 million of in just three months.) Samsung's success appears to be due, in part, to an aesthetic that takes cues from Apple and the very un-Apple-like decision to make deals with each of the big U.S. carriers, instead of going for an exclusive contract. While Samsung—which ranks second in worldwide phone sales—hasn't yet threatened Apple's sales, EndPoint Technologies analyst Roger Kay told eWEEK, "It has demonstrated that it's a worthy competitor."
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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