Samsung announces its latest Wave phone based on the Bada mobile operating system and will first release the unit to the German market in September.
Samsung has taken the wraps off its Wave 723 smartphone featuring
its Bada SDK 1.1 open-source smartphone application development platform.
The Wave 723 (GT-S7230E) features a 3.2-inch touch-screen
Super AMOLED LCD with tempered glass, smudge resistance and an
application-centric interface. The phone also integrates a 5-megapixel camera
and incorporates Samsung's TouchWiz 3.0 user interface.
Bada, which means "ocean" in Korean, is Samsung's
mobile operating system. By using the Bada SDK 1.1 platform,
application developers can use the Auto-UI scaling feature to easily replicate
applications from previously developed Wave software, according to Samsung.
"With this feature, more rich applications can be delivered to users in
advance," Samsung said in a statement.
In addition, the Wave 723 supports WiFi, 3G and Bluetooth
and features Social Hub, Samsung's messaging platform that combines push
e-mail, schedule syncing and phonebook access.
"The Wave 723 reflects our relentless pursuit of the
best in mobile technologies by optimizing the application and social media
experience," J.K. Shin, president and head of Samsung's mobile
communications division, said in a statement. "In new and innovative ways,
the Wave 723 delivers on Samsung's goal to give a rich, connected smartphone
experience to everyone."
Samsung will launch the Wave 723 in Germany in September, followed by elsewhere in Europe, Southeast Asia,
the Middle East and Africa.
The Wave 723 allows customers to download applications for
games, navigation, social networking, e-books, health and lifestyle from
Samsung's app store.
In addition, the unit allows for faster application
downloads than its predecessors, including the S8500
, which the company introduced at Mobile World
Congress in February. At CommunicAsia 2010, Samsung previously announced its Wave 2 (S5250) and Wave 2 Pro (S5330) models
QWERTY slider keyboard.