Enterprise Mobility: Saving RIM as an Independent Mobile Phone Maker: 10 Ways to Do It

By Don Reisinger  |  Posted 2011-08-23 Print this article Print
Ditch the Dual-CEO Structure

Ditch the Dual-CEO Structure

RIM has two CEOs—Mike Lazaridis and Jim Balsillie. For years, that arrangement has helped the company as the two men have made smart moves. But as of late, RIM has lost its way, and there's speculation that the board of directors might want to have a single-CEO structure. It seems like a good idea. Every successful company in the marketplace has just one CEO. It's time for RIM to follow suit.
Research In Motion finds itself in a rather odd position. The company is still generating billions of dollars in revenue each year and it's quite profitable. Even better, its business is growing in Europe, and the enterprise is still firmly committed to its BlackBerry line of products. That said, just about everyone is wondering if RIM's best days are behind it. Some investors and analysts are calling on the company to put itself up for sale and find the highest bidder. Those calls are becoming even louder now that Google has signed a deal to buy Motorola Mobility for $12.5 billion. Furthermore, RIM's latest line of smartphones has fallen short as the company continues to offer outdated designs instead of new devices with more advanced features. In some ways, RIM's business is in trouble, and it could be in even worse straits than even the company's most loyal followers want to admit. With these factors in mind, it's time to start fixing RIM. Believe it or not, all is not lost at the company. In fact, there are several things that it can do right now to vastly improve its chances of competing in the increasingly competitive mobile arena. Take a look at the ideas in this eWEEK slide show.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel