Siemens Launches Mobile Business Applications
New services can monitor and track goods and help plan and schedule business travel.CANNES, FranceSiemens AG lately has made a splash in the fashion world with its new "Xelebri" line of wearable accessory phones, but it is not abandoning the mobile business user. Tuesday the German manufacturer launched new services for monitoring and tracking goods and for planning and scheduling business travel. Siemens presented the new services at the 3GSM World Congress here, and also launched its first Symbian-based handset. Called the SX1, the handset comes with a built-in video player, camcorder and a full set of business applications comparable to PDA functions. Describing the companys close work with mobile operators, Rudi Lamprecht, who heads Siemens mobile division, said his company offers carriers the integration needed to roll out new applications. "We bundle everything together in one package," Lamprecht said. "We understand data from our computer heritage."
Siemens new "m.traction Personal Assistant" service, which automatically provides updated information on flights and schedule changes, is aimed at frequent business travelers. When an appointed schedule is changed, such as a meeting canceled, the system recommends a new schedule.