Voice Control Is the New Must-Have Mobile Feature
5. All others will look like a copy-cat
Considering Apple has made voice commands a key component in the future of the mobile space, it practically ensures that all other companies, especially RIM, will need to come up with something similar to appeal to its own customers. However, such services will make those companies' offerings look like copy-cats. That's not a good thing when it comes to selling handsets.
6. Microsoft can't stand it
Apple has been criticized for only allowing Siri to work in the iPhone 4S. But when it comes to business, it makes sense. Apple's goal is to sell as many iPhone 4S units as possible, so it can continue to boost revenue and profits. By bundling it with any iPhone, the company would diminish the products value as a generator of new sales and revenue. But by bringing Siri to Apple's latest handset and eventually to future products Apple can keep customers buying the new, high-margin products, rather than the older devices. 8. It's becoming a requirement
Apple is a real pain in the neck for the many competing smartphone makers. Apple develops new ideas, delivers new products and creates new standards that customers expect from all other competitors. Apple did it with the touch screen on the iPhone and the large display on the iPad and now, it's doing it with Siri on the iPhone 4S. Virtually overnight voice commands have officially become a mobile device requirement and Apple is going to ride that advantage for a long time to come. 9. It diminishes Google reliance
In the mobile space, Google has an inordinate amount of control. Aside from Android, the company is a key player when it comes to search and services. But with Siri, all that changes. The application relies heavily upon Apple's many services, including Reminders and takes attention away from Google's offerings. Sure, it searches Google when need be, but in most cases, it won't. Apple is keeping users locked into its services and Google is the company that stands to lose in that scenario. 10. It pushes competitor costs up
As noted, Apple has forced its many competitors to respond to Siri with services of their own. However, that means they're going to have to invest serious cash to make a voice-command service work as well. Lest one forgets, Apple acquired Siri to get the technology. It didn't develop it on its own. In order for competitors to catch up they'll need to make similar acquisitions or spend the millions of dollars and many months of development time trying to come up with something new. In one fell swoop, Apple has pushed competitor costs up. And if that's not an advantage in the hotly contested mobile market, what is?
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