Smartphone Market Success in 2012: 10 Essential Factors
NEWS ANALYSIS: The Nokia Lumia 900 has come on strong in the mobile space. Perhaps there's something other vendors can learn from the design and marketing of that handset as well as other models that have proved successful recently.Success in the smartphone space has been something a host of vendors have been seeking for years now. Apple, Samsung and perhaps Motorola have been the only firms to actually achieve a semblance of success in the mobile market, and all others have tried to no avail to make their products staples in that space. Unfortunately for all of those firms, success in the smartphone market has proved far more difficult to achieve than previously thought. But with the recent launch of the Nokia Lumia 900 going so well, perhaps there's hope for vendors that plan to compete in the mobile space this year. Prior to the Lumia 900's launch, Nokia was widely viewed as a company on the decline with no chance of turning things around. But now that the Lumia 900 has shown some early sales strength, some observers are wondering if better times might be ahead for Nokia and Microsoft's Windows Phone 7 operating system.
For other vendors, there's something to learn from Nokia, Apple and Samsung as they contemplate the devices they plan to launch in 2012. Simply put, there are several key features that will determine smartphone success this year.