In Todays Market 4G Connectivity Is Essential
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5. Marketing hype
As
Apple has proved time and again in today's mobile market, hype matters. If a
product excites customers before it launches, its chances of succeeding will be
much greater than if the rumors surrounding it are being ignored by consumers.
Do not underestimate the power of hype in today's mobile space.
6. Remember that the brand matters
It's
no wonder Apple and Samsung are doing well in the mobile space, and companies
like Sony are falling short. In today's mobile market, branding matters
greatly. Companies that have brands that carry weight and impress customers are
far more likely to have their products succeed than those with subpar brands.
Every vendor must realize that to be successful in 2012, they must first work
on their brands.
7. An international view on things
Although
Nokia isn't always viewed as a top player in the mobile market, it performs
quite well internationally. In fact, Nokia is dominant in emerging markets
around the world, where people might not want to invest in an expensive iPhone.
With that in mind, perhaps companies should consider international options. The
United States and China might be the big fish, but
being a top player elsewhere around the world isn't such a bad thing.
8. Warm up to carriers
The
Nokia Lumia 900 launch proved that carriers really don't want to play nice with
Apple if they don't have to. AT&T spent, and will continue to spend, a
boatload of cash promoting the Lumia 900 so it can limit Apple's control over
the mobile space. This year, vendors trying to make a mark should build a
high-end device and warm up to carriers€”they might just find trustworthy
partners.
9. Price, price, price
Never
underestimate the value of finding the right price point. The Lumia 900 became
so successful in its early days because of its value. The device comes with a
host of features consumers are looking for, including a big display and 4G LTE,
and only costs $99.99 with a two-year contract. Controlling price and keeping
devices cheaper than the iPhone are integral to 2012 sales success.
10. No 4G? No sales
When
Apple launches the iPhone 5 later this year, it's a near-guarantee that the
device will come with 4G LTE connectivity. After all, the new iPad supports the
technology and all of today's non-iPhone top sellers do, as well. Any product
that lacks 4G LTE connectivity this year is destined for failure.
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