Smartphones Lead Fast-Growing Mobile Internet Device Category

 
 
By Michelle Maisto  |  Posted 2009-03-12 Email Print this article Print
 
 
 
 
 
 
 

Smartphones and e-book readers like the new Amazon Kindle 2, along with UMPCs, netbooks, gaming devices and mobile satellite navigation systems, make up a new category of fast-growing devices known as MIDs. Small screens, high speed and reliable battery life are the names of the game. In addition, companies such as Intel, with its Atom processors, and Nvidia are looking to define this still developing market.

Size matters, and it's a good time to be small. New data from iSuppli predicts that by 2012 the mobile Internet device category is expected to grow by a factor of eight from 2007 numbers. Global shipments are set to rise to 416 million units in 2012 - a compound annual growth rate of 50.8 percent from 2007, when only 53.8 million shipped.

Smartphones, e-book readers, UMPCs (ultramobile PCs), netbooks, portable navigation devices, portable MP3 players and handheld gaming devices are all considered MIDs.

More specifically, iSuppli defines MIDs as devices that include integrated connectivity for wireless LANs and 3G-or-better wireless WANs; have displays that measure no more than 8 inches diagonally; feature instant-on and always-connectable capabilities; and offer a typical day's worth of battery life.

Smartphones are expected to dominate the category, with iSuppli estimating that 60 percent currently meet MID criteria and 100 percent will by 2012.

E-book readers, such as the new Amazon Kindle 2, currently have 35 percent MID penetration-which iSuppli expects will rise to 76 percent by 2012.

Only 2 percent of UMPCs currently fit the MID criteria, generally due to screen size, instant-on capabilities and battery life, but this is expected to grow to 28 percent by 2012. iSuppli considered netbooks in its research, though most were excluded due to screen size, instant-on capabilities and battery life. However, as improvements to battery life are made, more UMPCs are expected to reach MID performance levels by 2012.

Only a small segment of gaming devices-many lack 3G-or-better connectivity features-meet the MID criteria, with only 2.8 percent expected to be in the MID category by 2012. And finally, portable navigation devices make up the smallest segment of the market, with only 0.22 percent meeting MID requirements, though 10 percent is expected to join the MID category by 2012.



 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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