Social Media, Mobile Technology, Cloud Converging: Gartner
The availability of information, which drives social, mobile and cloud technologies, is the connective tissue in this "nexus of forces."Social media, cloud computing, mobile technology and the ubiquity of information are converging to form a nexus of forces that will build upon and transform user behavior, creating business opportunities as it grows, according to a report from IT research firm Gartner. As the consumerization of IT, a result of the availability of excellent devices, interfaces and applications with minimal learning curves, drives the use of these four realms, together they are revolutionizing business and society, disrupting old business models and creating new leaders, the report said. The availability of information, which is increasingly stored in cloud environments where it is accessible by a wide range of devices, is the connective tissue that binds this nexus of forces, as it drives social, mobile and cloud technologies to allow anywhere, any time access to content. Companies that are able to harness the power of ubiquitous information and disseminate that information across social, mobile and cloud platforms will find themselves with an edge over competitors, the report states.
"In the nexus of forces, information is the context for delivering enhanced social and mobile experiences," Chris Howard, managing vice president at Gartner, explained in the report. "Mobile devices are a platform for effective social networking and new ways of work. Social links people to their work and each other in new and unexpected ways. Cloud enables delivery of information and functionality to users and systems. These forces of the Nexus are intertwined to create a user-driven ecosystem of modern computing."