Sony has introduced three new Xperia smartphones-including the Xperia T, which James Bond will use in the upcoming film-and an Xperia Tablet S with a Surface-like keyboard cover.
Sony, like Samsung, has used the IFA 2012 event in Berlin to introduce a number of new devices-in Sony's case, three Xperia smartphones and an Xperia Tablet S. The announcements come before Apple is expected to introduce a new iPhone, iPad and television.
The new devices also are notable for further ushering users into a time of not only phone makers producing phones, but of electronics giants creating ecosystems of complementary-if not symbiotic-devices.
Sony introduced the Xperia ion in June, and on Aug. 29 gave it three sisters-the Xperia T, V and J. The highest-end model of these is the Xperia T-the smartphone of choice for James Bond, in his upcoming film, and Sony describes it as combining its best screen, camera and connectivity options.
Like the ion, the Xperia T features a 4.6-inch HD Reality Display powered by a Mobile Bravia Engine-technology borrowed from Sony's television line. It has a 13-megapixel camera that can go from sleep-to-shoot in under 2 seconds, and it can record video in full 1080 high-definition video. There's a camera on the front as well, which is capable of 720p HD, a Qualcomm 1.5GHz Snapdragon S4 dual-core processor and Android version 4.0.4, known as Ice Cream Sandwich, though an upgrade to Jelly Bean (version 4.1) is promised "following launch."
Near-field communication (NFC) technology is also included, and as Sony did with the Xperia ion-selling NFC-based SmartTags alongside the phone-it's pushing for NFC uses beyond mobile payments or ticketing.
"Consumers can easily and instantaneously enjoy their music and photos across an array of NFC-enabled Sony devices, by simply touching one to another to establish a wireless connection without a cumbersome pairing process," Sony officials said in an Aug. 29 statement, dubbing the feature "one-touch."
The Xperia T-which will be called the TX in some markets-will come in black, silver and white, is PlayStation-Certified, and can be paired with an Xperia TV Dock to make it simple to send images and video from the phone to an HDTV.
The Xperia V is a more midrange option, with Long-Term Evolution (LTE) connectivity, a 4.3-inch display and a 1.5GHz dual-core processor. The OS is Android Ice Cream Sandwich, and this phone, too, is PlayStation-Certified. It'll come in choices of black, white and pink.
Finally, the most affordable of the three will be the Xperia J. It's 9.2mm thin, features a 4-inch display, a 5MP camera on the back and a lower-resolution one up front. It illuminates when social media updates come through, and it will be available in black, white, pink and gold.
The Xperia T will launch in the United Kingdom in September and continue on with the other phones later into the fourth-quarter.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.