Sony Tablets Take Aim at Holiday Season

By Don Reisinger  |  Posted 2011-04-26 Print this article Print


5. Dual displays aren't new

Some might look at the dual displays in Sony's S2 and wonder why the company made that choice. However, those who have a broader understanding of the consumer electronics market know that two displays are wildly popular in the gaming space, thanks to the Nintendo DS. Considering gaming will play a key role in the tablets and Sony has already said that the screens can either work in conjunction or separately, the displays should open up a world of possibilities that could attract a large number of customers, especially gamers.

6. It's all about 4G

Sony has confirmed that its tablets will allow users to connect to the Web via WiFi and 3G. But the most important announcement it made is that its products will also connect to 4G networks. Assuming Apple doesn't release a new iPad this year, Sony will secure a major advantage, since Apple's device lacks 4G connectivity. Giving customers access to an ultra-high-speed 4G network could pay off in a big way for Sony.

7. The timing is right

The Motorola Xoom suffered from the timing of its launch. The device hit store shelves in late February, allowing Apple to release its iPad 2 after that and easily overshadow its chief competitor. Sony didn't fall into that same trap. Instead, the company says that it will launch the S1 and S2 in the fall, giving it ample time to overcome the initial iPad 2 craze and capitalize on the holiday-shopping season. For now, the S1 and S2 launch time frame seems perfect.

8. Qriocity is an answer to iTunes

Sony said it will offer S1 and S2 users access to its Qriocity music and video service, allowing folks to stream content over the Web to their devices. It's a smart move. People around the globe choose Apple products partly because of iTunes. If Sony's music and video service can continue to gain traction in the marketplace, it might just be able to market it as an alternative to iTunes.

9. Gaming is decisive factor

Gaming could prove to be the Trojan horse in Sony's tablet plans. The company said its tablets will support PlayStation Suite, allowing users to play first-generation PlayStation titles from their devices. Considering how important games are on the iPad and how well-respected Sony's brand is in the gaming space, more consumers might turn to the company's tablets than some critics think.

10. The apps will be there

Sony's tablets should also support access to the Android Market. Thanks to that, owners will be able to extend the functionality of the devices beyond what they offer out of the box (which is quite substantial). Steve Jobs pointed out earlier this year that there are just a few Android apps built for tablets right now. But by the fall, that should change. Expect the Android Market to grow substantially in the coming months. And more importantly, expect Sony's tablets to capitalize on that growth when they launch in the fall. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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