Starbucks Speeds Downloads in Time for iTunes Deal
Starbucks and Akamai are partnering to reduce "last-mile access" to a few feet for faster, more reliable in-store downloads.Starbucks and Akamai announced an agreement Thursday for what they paint as a faster and more reliable way for customers to do in-store digital downloads. The Akamai deal comes as Starbucks embarks on an arrangement with Apple announced Sept. 5, to enable visitors to the coffee chain to download music from the iTunes Wi-Fi Music Store at Starbucks using a variety of Apple hardware, including the iPod, iPhone and a Mac running iTunes. The Starbucks arrangement has Akamai running on servers within the Starbucks store, allowing for the music download to happen locally.
"Last mile access has been reduced to a few feet, dramatically improving end-user performance and eliminating the expense and time-to-market of having to increase connectivity in each store location," said the Seattle-based company in a statement.