Starbucks Speeds Downloads in Time for iTunes Deal

 
 
By Evan Schuman  |  Posted 2007-10-19 Email Print this article Print
 
 
 
 
 
 
 

Starbucks and Akamai are partnering to reduce "last-mile access" to a few feet for faster, more reliable in-store downloads.

Starbucks and Akamai announced an agreement Thursday for what they paint as a faster and more reliable way for customers to do in-store digital downloads. The Akamai deal comes as Starbucks embarks on an arrangement with Apple announced Sept. 5, to enable visitors to the coffee chain to download music from the iTunes Wi-Fi Music Store at Starbucks using a variety of Apple hardware, including the iPod, iPhone and a Mac running iTunes. The Starbucks arrangement has Akamai running on servers within the Starbucks store, allowing for the music download to happen locally.
"Last mile access has been reduced to a few feet, dramatically improving end-user performance and eliminating the expense and time-to-market of having to increase connectivity in each store location," said the Seattle-based company in a statement.
The new arrangement also helps bring the content from iTunes to the various Starbucks locations, the companies said. Check out eWEEK.coms for the latest news, reviews and analysis on mobile and wireless computing. Check out eWEEK.coms for the latest news, reviews and analysis on mobile and wireless computing.
 
 
 
 
Evan Schuman is the editor of CIOInsight.com's Retail industry center. He has covered retail technology issues since 1988 for Ziff-Davis, CMP Media, IDG, Penton, Lebhar-Friedman, VNU, BusinessWeek, Business 2.0 and United Press International, among others. He can be reached by e-mail at Evan.Schuman@ziffdavisenterprise.com.
 
 
 
 
 
 
 

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