Enterprise Mobility: Steve Jobs Exposed: 10 Confessions From Apple's Tech Legend

By Nicholas Kolakowski  |  Posted 2011-10-25 Print this article Print
Apple Design Studio

Apple Design Studio

The biography details Apple's top-secret design studio where Jonathan Ive and his team create their latest products. It features a main room with tables for displaying models, and a computer-aided design studio with molding machines and work stations.
Walter Isaacson's new biography of Steve Jobs is the product of dozens of interviews with the Apple CEO, who died earlier this month. It is an exhaustive volume, covering topics as diverse as Jobs' long-term battle with cancer and attempts to revive Apple in the late 1990s. By this decade, a string of product hits—including the iPad, iPod and iPhone—had transformed the struggling company into one of the most respected and valued enterprises in the world, and elevated Jobs to superstar status. Despite that fame, Jobs remained a famously private figure, meaning the biography offers a first-ever glimpse into not only the details of his life, but also his unvarnished opinions on rivals such as Google and Microsoft, allies, and the evolution of technology (particularly in mobile, where the iPad and the iPhone established dominating presences). In the process, the book reveals a good deal about Apple. Jobs had a heavy hand in crafting those blockbuster products, relying on the savvy of executives such as Jonathan Ive and Tim Cook in conjunction with his own intuition. The question now is whether, without that intuition, the company can continue to innovate in the same effective way. Indeed, before his death, Jobs expressed concern over whether his "legacy" would keep Apple healthy after he left. That's just one new revelation contained in the biography. Here are some additional ones.
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

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