T-Mobile Business Broadband Plans Offer Choice of Fees or Speeds

 
 
By Michelle Maisto  |  Posted 2012-06-28 Print this article Print
 
 
 
 
 
 
 

T-Mobile, addressing business customers’ increasing use of mobile brandband devices, is offering new plans that offer a choice between throttling and paying overage fees to remain at full speed.

T-Mobile has worked to woo subscribers with its unlimited€”if asterisk-requiring€”data plans. It€™s solution to data-gobbling users has been not to charge them but to slow them down, knocking them from blazing 4G speeds to more of a mosey. Understanding that for business users€”a group it would very much like to attract€”moseying is often not an option, T-Mobile has introduced two suites of mobile broadband data plans.

A group of Overage-Free plans, ideal for budgets without wiggle room, sets pricing and an agreed data limit, after which one can expect the ride to slow down. High-Speed plans, which start as low as $19.99 a month, set a price, a data allotment and an overage charge per megabyte that customers can expect to see applied should they exceed their allotments.

€œOver the past five years, the amount of data crossing T-Mobile€™s network has grown by 146 times,€ Frank Sickinger, T-Mobile€™s vice president of business sales, said in a June 27 statement. €œThis growth in data usage and the associated cost is top of mind for our business customers€”from small businesses through large multinational corporations.€

The new Overage-Free plans are available now, while the High-Speed plans will be available by the end of July. Both come in Classic and Value options. With Value plans, users pay less each month, but they€™ll pay full retail price for T-Mobile devices, while those opting for Classic plans are entitled the advertised discounts.

For example, T-Mobile currently lists the HTC Radar as having a $449.99 retail price, though after an instant discount and Web-only discount it€™s currently available for free. Paired with a Classic plan, the phone would be free; with a Value plan, it€™s $449.99.

The new plans are as follows:

Classic Overage-Free Plans:

500 MB for $29.99 a month

2 GB for $37.99 a month

5 GB for $47.99 a month

10 GB for $77.99 a month

 

Value Overage Plans:

500 MB for $24.99 a month

2 GB for $32.99 a month

5 GB for $42.99 a month

10 GB for $72.99 a month

 

Classic High-Speed Plans:

500 MB for $24.99 with a $0.10/MB overage charge

2 GB for $34.99 with a $0.03/MB overage charge

5 GB for $44.99 with a $0.02/MB overage charge

10 GB for $74.99 with a $0.02/MB overage charge

 

Value High-Speed Plans:

500 MB for $19.99 with a $0.10/MB overage charge

2 GB for $29.99 with a $0.03/MB overage charge

5 GB for $39.99 with a $0.02/MB overage charge

10 GB for $69.99 with a $0.02/MB overage charge

 

The new plans follow Verizon Wireless€™ more controversial answer to subscribers€™ growing use of tablets, laptop dongles and hotspots. Available as of today, June 28, Verizon€™s new Share Everything plans let users€”whether family members or small business colleagues€”attach up to 10 devices to an account, with all the devices sipping from the same data pool. Pricing is based on the amount of data allotted to an account, and by the devices attached to the account€”each smartphone, for example, is $40 a month, tablets are $10 and data-only devices like dongles are $20 a month. 

AT&T executives have said that, soon, they€™ll similarly offer single data plans that families can share.

 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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